Want to make more sales from your online events without having to resort to weird bro-markety push tactics or cringey high-pressure pitches?
If your answer is YES, you'll love my workshop, Captivate. I'm sharing the complete behind-the-scenes look at how our online events consistently convert above industry standard and result in six and multiple six-figure launches.
But before I get into the details, I want to share something with you...
This is NOT a workshop where I'm going to give you a slide by slide "perfect webinar template" for you to plug & play….
This is a workshop where I'm showing you how to deliver online events YOUR way, that are incredibly valuable and loved by your community AND result in sales.
This is a complete behind-the-scenes look at how we have created repeatable, Six Figure+ organic launches in my company, using online and in-person events.
Not only am I going to share with you the detailed agenda my team and I use for our online events, I'm also going to give you a workbook that includes our complete slide deck, offer structure template, and our team run of show document, so you can see how we design our events from start to finish.
I WANT you to steal my strategy, because I truly believe that it's time for the most talented coaches in the industry to be the ones who are making the most sales, serving the most clients, and having the greatest impact.
If you have a hunch that your online events could be converting better, you're probably right.
So let's change that.
CAPTIVATE is about you learning how to structure the content and offers of your online events so that they inspire the RIGHT people to buy.
During this two hour workshop, I'll show you how you can design and lead incredible online events with zero cringe factor, that build massive trust with your audience, AND help you sell your offers by showcasing what you’re best at.
If you desire to sell one-to-many, cut down the amount of time you're spending on sales calls, and scale up your group programs, this workshop is made just for YOU!
And to be clear- this is not about a cookie-cutter approach.
I tried the formulaic “do the slides this exact way in this exact order” webinar thing and it bombed SO HARD…. I'm talking zero sales hard.
While that approach works for some people, it’s not for everyone.
In fact, it’s probably not for most people (and we know you're not 'most people' anyway.)
But this said- it IS essential that you’re strategic.
Because there’s a difference between an online event that people LOVE and are super grateful for, and an online event that people LOVE, are super grateful for, AND that inspires them to sign up for your programs and services.
Knowing how to strike that balance is vital, and that's why it's the focus of what we’ll be doing together during Captivate.
If you want to know how to design online events that sell, or upgrade the ones you’ve already got, in a way that allows you to be authentic, self-expressed, and bring out your weird, you are going to LOVE this online workshop.
If you're already leading AMAZING online events where you feel self-expressed, connected to your audience, and have a blast, BUT they don't result in many sales (or as many as you hoped), I gotchu.
We're just a few strategic tweaks away from taking your online events up a notch, and that's precisely what I'm going to be sharing in Captivate.
I’m not going to be teaching you ‘Emily Utter’s Perfect Formula.’
Instead, I will show you how to make the perfect formula FOR YOU.
By taking a strategic gaze at what is *already* your zone of genius, you’ll be able to level up the online events you’re already doing, so they are more fun, make more sales, and build the know-like-trust factor between you and your audience and ideal clients.
You get to host online events you're OBSESSED with that FEEL like you, that ALSO bring in the cash money, and get amazing humans into your programs.
The Captivate Workshop is Broken Into Two Parts:
Part One: The Content
Your Engaging & Fully Self-Expressed
During Part One of Captivate I'll Show You:
- How to strategically develop your content so it flows easily into an offer. (Hint: If you host events your audience love, but don't get a lot of sales, this part is for you!)
- How to design your event so your audience is totally engaged and stays until the end
- How to build credibility and authority without leading your audience into the cringe zone, and instead get your audience thinking about the results they could get if they worked with you
Part Two: The Art of the Authentic Pitch
Making Your Offer & Making Sales (without the cringe)
In Part 2 You’ll Learn:
- How to seed your program so it’s naturally embedded in your content, and so that by the time you get to your offer, not only is your audience expecting it, but they have their credit cards ready to go
- How to align your energy so that your audience TRULY feels your sincerity, rather than seeing you as just another person who wants to sell them something
- How to make a powerful offer that is clear, compelling, and CONVERTS to sales, all while feeling like a confident bada$$
During CAPTIVATE, I'll also show you my COMPLETE agenda and offer from our highest-converting online event that resulted in over 100 clients enrolled. I'll also show you the exact slideshow we used, so you can see our structure, event flow, and how we seamlessly transition from our training sessions to the offer, to Q&A, to SALES.
Bonus: I'm putting all of this in an easy-to-follow PDF workbook for you that you'll get access to once you're enrolled in the workshop.
"With Emily’s help, I have sold out my brand new coaching program twice, increased my rates by 10x, and am now able to see clients internationally online.
My online business didn't even exist two years ago, and we crossed over $500,000 NZ cash in the door for 2021!
Working with Emily was an absolute game changer. This is hands down one of the best investments I have ever made."
- Jin Ong
"Working with Emily, I hit 6 figures for the first time a few months into working together, and in 2021 I had my first 6 figure launch!
What I love about Emily is that she's truly heart-centered, there's no icky manipulation in her approach or bro-marketing tactics (and no cold DMs). She has integrity in spades. I went through huge changes in my self-belief. I'm so grateful for Emily and her programs!"
- Mangala Holland, Sacred Feminine Empowerment facilitator & mentor
"When I started working with Emily, I was stepping into a brand new niche I realllly wanted to be working in- Worthiness Coaching!
Now less than two years later, following the steps Emily teaches, I not only built a brand new business to six figures, but I also had my first six figure launch, AND have made 3x more than last year, and the year isn't even over yet! I'm building my team, my brand, and my audience, and things keep getting better!"
- Renee Reese, The Worthiness Queen
"Through Emily's support on our offer, we were able to increase the price of our program from $15,000 to $25,000, all while increasing our sales close ratio, AND attracting higher level clients. We sold out our program and had a $250k launch!
Just wanted to let you know that the skills and strategies you taught me back in 2021 are still paying off, as I suspect they will for the rest of my life!"
- Jamin Heppel
YOUR HOST
Hi, I'm Emily Utter, Rock Star Business Coach, and self-proclaimed Queen of Sales & Self-Expression.
I run a solid, kickass practice teaching brilliant coaches just like you how to have epic businesses and lifestyles, using online events as one of their core lead generation and sales strategies. These strategies have helped my clients create Six Figure launches, sold out programs, $500k+ years, and all in a way that was truly an expression of who they are, and their greatest gifts to share with the world.
*Your registration includes lifetime access to the event recordings and workbook.
We are a mission-driven company and work strictly with heart-centered entrepreneurs- those whose businesses are designed to make a difference for people and the environment.
As a company, we strive to be anti-racist and build anti-racist communities. We fully support and advocate for Black Lives Matter, BIPOC, and LGBTQIA+ rights. In our programs and online series, we welcome all genders, all identities, all people.
© 2023 Emily Utter International